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Watch the World’s colour trend in 2010-2011

Watch the World’s colour trend in 2010-2011

Colours rule. Colours rock. Yes, we can’t refuse that role of colours in our life is
paramount. In the art of colour design, one thing that can’t be overlooked is
future fashion trend. Costume fashion sends message to consumers and
creates a big buzz among the crowd. Now let’s see what colours will hit Thai
market in the near future.

Thailand Institute of Fashion Research, in collaboration with
the Mae Fah Luang Foundation, organised a special interview session to
introduce the Autumn & Winter 2010-2011 colour and material trends for
fashion and decorative items to the interested public. The event was recently
held at Café Doi Tung, Suan Lum Night Bazaar, Bangkok.

Representing Thailand in the ‘INTERCOLOR’, the World’s colour trend
conference held in France during 3-5 June 2009, the Director of Thailand
Institute of Fashion Research, Pradit Ratanawijitrasilp, revealed the latest
information on colour trend for Thai audiences. The conference pooled 14
countries together to forecast the colour trend 24 months before products
become available in the market, while designers shall foresee the trend 18
months beforehand.
“This conference portrays information about colours that surround human’s
life as well as incident colours through a vivid application on real materials.
Colour trends are followed widely by all industries, ranging from costume,
souvenir, decorative items, home paints, tiles, furniture and electronics
products. Designers in each industry shall follow the neutral value of trendy
colours, and interpret them differently to harmonise and localise with
domestic products and brands.”

Thailand is moving up from a follower of colour trend to research developer
of colour trend. From the conference, the new tones foreseen are divided into
2 categories which reflect positive attitudes.First is the tone that encourages
natural resources conservation and usage of natural materials. These tones
include gray, brown and beige which are high in saturation, while materials
must be humble and raw. Through these shades, a sense of conservativeness
is communicated. Second is pastel shades or colours with comfortable hues.
Through these vibrant colours, the chasing of dream and new things are
manifested. Meanwhile, colours which are influential to Thai people are red
(for wealth), yellow (for the dynasty) and green (for peaceful life).

Home Textile Product Designer of Doi Tung, Chaninan Yongvanich, revealed
that trends for the late 2010 to early 2011 has a colour grouping scheme
which is laid out following an urban lifestyle in the next 18 months.
The colour trend is categorised into 3 core groups:

1. Urban or single urban people living in condominium, including ones who
just started working and living on their own. Home decoration is rather simple,
raw, unpolished or unmodified. Their residences are really their sanctuary.
Their main taste involves using comfortable clean tone, such as gray,
natural plaster wall, unpolished woodworks that are made from real wood.
In the selection of accessories, such as linens and carpet, they fancy colours
which reflect comfort, softness and warmth like those hues from the sun.

2. Suburban, independent family or newly formed family who lives in outskirt
areas. They need some green space for small kids to play and learn.
As these people love hanging out together, vibrant tones are chosen to
brighten up their homes. Materials preferred include light-toned woodworks,
creative decorative items and lively household items ranging from eating
utensils, linens to carpet.

3. Countryside, large family, extended family or a family with many generations.
Colours used reflect a sense of festivity or celebration. Members shall decorate
their house as if it is a vacation home in order to create a gathering place to recall
their beautiful bygones. Suitable tones are warm, while decorative items can be
in red, medium green or gold.


Conditions Affecting the Appearance of Colour

Conditions Affecting the Appearance of Colour

Different Light Source
An apple may look appealing at the grocery than when looking at under fluorescent
light at your home. This way, many people have found one similar apple looks
different under different light sources, e.g. fluorescent, tungsten, and etc.

Different Observer
Each person has a slight difference in sensitivity of  eyesight. Besides he/she may
have problem differentiating red or blue, the sensibility shall change according to
age. This way, people see colours differently.

Different Sizes

You may find that choosing wallpaper from a tiny piece of sample may pose
different effect once the paper is actually installed to actual area. This is resulted
by the Area Effect, which makes a colour coming in smaller size can’t compete with
a larger one in terms of  brightness and vividness. Colour effect hence varies by
sizes too.    


Placing an apple before a vibrant background makes it look more dense than on
a dark background. This is due to the Contrast Effect which creates unstableness
in interpreting colours.

Directions of Looking

Looking at a car from different angles can make that car seems brighter or darker.
This is resulted by the direction from which the car absorbs lights as metal pigments
are highly sensitive to the direction of lights.  Angle of observation and light sources
should hence be stable in order to reflect colours perfectly.

*** To enhance the quality of colour appearance, well retain the conditions
and environment.